Phil Cooke has always called me “the live event guy”. At first I hated the label because there was so much more I was able to do, but at the end of the day it turns out he was right. When the heats on and you don’t get a second chance…that’s my world.
I was recently watching old episodes of a show called Studio 60 (I still can’t believe they took it off the air). In one episode the show is falling apart due to a prop master strike in LA. One of the guests of the show who is used to working in network television is freaking out when one of the regulars of the show walks by and says “this is live tv. This isn’t your little show where you get to stop and do it again”…
When you go live there is no going back. There’s no take 2, there’s no rewind function….you are live, there’s no where to hide, and anything can happen. This is why preparation leading up to the event is paramount.
I am getting ready to do a couple of large events in the next couple of months. 1 in Washington DC and 1 in South Africa. When we go live failure will not be an option so every possible detail of the planning is being gone through with a fine tooth comb. Here are a few of the first steps we will be taking:
1 - Identify the team - Who is who, what do they do, and what roles are most critical to the success of the event. For instance, one of the events is an outdoor event during the day so lighting isn’t near as critical as it is for an event that is indoors in a dark arena or theater.
Be as specific as you can here, but leave a little room for some flexibility.
When doing large festival type events with several bands or speakers the transitions between each one are critical. Make sure your audio team is top notch. The on stage monitor engineer and the person responsible for patching the mics are probably the 2 most critical people to your success. If the mics are patched right then the Front of House engineer has a much easier job. A smooth stage goes a long way to making sure things appear smooth for the audience. A stage that looks out of control can make an audience edgy and can lead to unresponsiveness.
Again, identifying the team is critical. Figure out where you are strong and areas you might be weak. It helps the leading process.
2 - Lay out the 50,000 foot over view of the event for the team - listen for any concerns - there usually aren’t a lot at this point.
Take time to plot out a visual over view of the entire event to give everyone a visual.
3 - Start laying in the details of the event. Who is speaking? what mics do they use? Do you have the correct amount of wireless? Who is singing? What bands are playing? Do you have enough mics, stands, stage risers, stage space for stage changes?
Lay out each individual stage plot and input list. In some cases I have gone so far as to map out the traffic flow of the stage to give everyone a visual of the movement to avoid on stage traffic jams.
Again, listen to the team for any concerns - address what items need immediate attention and table the rest to come back to.
Make sure to include scenic, lighting, and video in these discussions so they feel connected to what’s going on and can also help identify pitfalls.
4 - If it’s a multi day event, lay out each day. The larger the event the more need for greater detail. I have worked on events that are broken down in 3-5 minute increments and some times tighter than that if broadcast is involved.
5 - Communicate, Communicate, Communicate - You would think this would be self explanatory, but I cant tell you how many times I have seen departments become silos during large events. People get so wrapped up in making sure their area is covered that the quit seeing the bigger picture and they quit communicating with others as they go. I have used several methods that have worked well (and some that haven’t). In larger events where the team is spread out I like to use basecamp. In any event I always like to establish a communication hub, someone who is responsible to gather, track, and distribute all the information. This single area could make a complicated event become simple or, done poorly, can derail even the simplest of events.
These are merely a few of the things I look at. I am a live event guy who likes to do live events which can include live events going to broadcast. One of the balancing acts you have to play in broadcast/live events is who is leading. One of my pet peeves are events that look great on tv but are boring and stale live. I believe you can do both and do them both exceptionally well. My approach has always been to create a GREAT live event and have tv or broadcast capture that as opposed to putting on a great tv broadcast that’s not much fun for the live audience. The nice thing is that you get to pick.
With the events upcoming I am sure I will be posting more ideas on this as we get closer.